The Targeted Customers
The value proposition of the Jimjams Kids Center could be addressed in terms of the value delivered to the children. Hence, the target customers of the Jimjams Kids Center are the parents who are interested in the personal development of their children. It is important to acknowledge that the major implication of concern for the target customers is the interior design that is created with the explicit purpose of providing maximum value to both parents and their children. The safety of their children, which is a major priority, is possible as a result of unique premises of the five major areas of the Jimjams Kids Center. These areas include the reception area, playing room, painting and reading rooms, computer lab, chess club and the smart math class. Consequently, all the premises of the Jimjams Kids Center are equipped with safe design of the furniture for the children of the target parents. In particular, the furniture is curved and has no sharp edges, which best ensures that the children will not injure themselves (Dudek, 2012).
It is enhanced by the fact that there are the educators who take care of the children while they are in the classes and afterwards while the children wait for their parents to arrive and take them home. Therefore, the target customers of the Jimjams Kids Center are those parents and children who are interested in the safe facilities of the classes offered on the regular basis. The emphasis is also made on the implications that most of the parents are working and need a place where their children can be looked after in the meantime. For this reason, the target customers are those parents who are interested in the safety of their children. This is where children centers such as the Jimjams Kids Center can play an important role. It also corresponds to the number of classes offered by the Jimjams Kids Center, which guarantees the high quality of education for their children (Janardhan, 2011).
Overall, all the children of the target customers are taken care properly, which provides peace of mind for the target customers while they are at work. At the same time, the categories of the target customers are those who are not wealthy enough to hire nannies and teachers who offer personalized education. Thus, the target customers are also those parents who have an average income in the city and who are able to pay the reasonable price to have the Jimjams Kids Center take care of their children. The overall value is in the hourly rates, and the availability of different classes and additional services offered at the Jimjams Kids Center. However, the most important concern is that the parents are aware of all the benefits delivered to their children in terms of interacting with them on a high level of pedagogical and psychological efficiency. It also reflects the skills and qualities of the children that are developed in every class they take. For this reason, the target customers are those parents who concentrate on developing interpersonal relationships with their children every single day (Zamora & Fajardo, 2013).
Furthermore, the target customers comprise the parents whose children are from four to twelve years-old, which is a great range that is addressed by the educators of the Jimjams Kids Center. It reflects the social atmosphere for both the children and their parents. It ensures the children are taken care properly with respect to the strong communication skills of the educators of the Jimjams Kids Center. It also corresponds to the education and treatment of both genders of children with respect to the personalized development of the personal identity of children through different activities in the selected classes. Such a high quality of services offered by the Jimjams Kids Center is the result of trust and security the children are provided with while they study in the selected classes or play with the educators. It also provides for children in terms of educating them on how to communicate effectively with their siblings, other family members and close friends of the family (Rajasekar & Beh, 2013).
Moreover, the target customers of the Jimjams Kids Center are those parents who are eager to have more flexibility in balancing out their work with their personal lives. It refers to the working hours as well as holiday time, depending on the schedule of the parents and personalized needs of the children. As a result of such approach, the Jimjams Kids Center builds friendship. It is also supported with the community of parents and children together that serves as a way to enhance the process of educating and bringing up children from four to twelve years-old. At the same time, the idea of the Jimjams Kids Center is to deliver both personal growth and professional development of the children and parents with different needs. It is managed through the application of special education programs that are designed to help parents deal with their children by taking advantage of the physical and cognitive development of children. It corresponds to the development of both the skills and talents of children through social and cultural activities, including the delivery of the nutritional needs of children on the regular basis. Based on such programs, the children and parents have a hundred percent satisfaction guarantee that ultimately helps both to cover the time spent together in the most appropriate way (OECD, 2011).
The Added Value of the Services to Attract More Target Customers
The overall value of the services offered at the Jimjams Kids Center could be presented with its primary and secondary activities. In particular, the Jimjams Kids Center offers its services in a way that addresses the needs of the target customers, including the children, their parents and educators. It corresponds to the easy and convenient registration of the children in the reception area, including the process of payment and its amount that reflects the combination of quality and cost. Overall, the services of the Jimjam Kids Center are mainly addressed to provide the best experiences for both children and their parents. It could be presented in terms of the value of the library and the computer lab that are used for the working purposes of the parents while they are waiting for their children. The added value could be also presented based on the activities of the educators in terms of planning the educational process. The idea is that the Jimjam Kids Center takes advantage of the use of innovations for the purpose of delivering personal growth to children as a result of the professional development training for the educators (Iannaccone, Imperadori & Masera, 2014).
In parallel, the added value towards children is presented through the number of activities during and after the classes such as the playing area, painting and reading section, computer lab administration, chess class and smart math classes. It also refers to the use of the sport facilities, including the benefits of the football field, courtyard, classrooms, library and computer laboratories. At the same time, the added value could be illustrated with the functional spaces of the Jimjam Kids Center. It is important to acknowledge that all the interior and exterior design elements such as the activity hubs and interaction areas are made of hard metal and wooden items that are covered with safety leather and foam to guarantee the safety of children while they are at the Jimjam Kids Center. This is true in the reception area used for registering children in the desired classes, comprising the convenient premises for both children and their parents. At the same time, the added value could be addressed from the position of the kitchen that is designed in the way that delivers the best quality of food for children, educators and parents. Most importantly, it is designed to address all the needs of the children in terms of the safety layout of the kitchen area (Jani, 2011).
The next aspect of concern is the storage area that refers to the process of maintenance and non-maintenance aspects in different areas of the Jimjam Kids Center. As a result, it corresponds to the services of storing clothes and other items of both parents and children while they are at the Jimjam Kids Center. The other implication of the added value could be presented on the basis of the management office spaces that are also designed to provide the best value for the educators, executive management and parents if needed. Simultaneously, the added value refers to the service areas such as the rooms used to manage the overall functionality of the Jimjam Kids Center such as the electrical equipment management, heating of the premises, water supply and others. The added value of the Jimjam Kids Center could be also presented with the use of other areas such as toilets for both males and females, and the use of the classrooms that refer for the organization of the educational activities in the playing area, painting and reading section, computer lab administration, chess class and smart math classes (Thomas, Smith & Diez, 2013).
At the same time, the added value could be presented with the central courtyard spaces that are designed to meet the demand of the target customers of the Jimjam Kids Center. This refers to the use of the library and its spaces for children, educators and parents so that all of them could find ways to occupy themselves during the waiting times by means of communication and reading. The added value could also be addressed from the position of the benefits of the multipurpose hall that is used for the management activities based on the needs of both children and parents of the Jimjam Kids Center. It also reflects the use of the administration spaces for the needs of the administration, employees and educators of the Jimjam Kids Center. The added value also corresponds to the advantages of the computer lab through the computer classes that address the needs of the parents while they are waiting for their children (Martelli, 2014).
In addition, the added value could be positioned with respect to the parking area, including the use of the green area and the guard house that is used to deliver even more value to the target customers. Overall, all the elements of the exterior and interior design of the premises, including the ground floor, activity hubs, spaces for interactions, classroom areas, café, hall, library, entertainment area and classes for the other activities at the Jimjam Kids Center are made of the hard metal and wooden items that are covered with safety leather and foam in order to protect children in the best possible way. Thus, such added value of the services offered at the Jimjam Kids Center is used to attract the target customers in the target market (Rajasekar & Beh, 2013).
Customer Expectations from the Offered Services
The expectations of the target customers refer to the design of spaces used for entertainment and overall educational activities of the Jimjam Kids Center. The premises of the painting and reading classes, computer lab, chess class and the smart math classes are designed with the help different colors. The idea is to create a more entertaining way to educate and involve other activities that put both children and their parents away from the thinking by having more time for rest. Overall, the design of the painting and reading class is made to address the learning needs of children so that they can manage their learning and studying activities in the best possible way. The idea is to provide the children with many additional benefits in relation to the use of time and application of their gained skills. Thus, the hobbies of children could have a great positive impact as a result of the benefits of activities and availability of information to explore them creatively. Therefore, such design of the painting and reading class helps children improve their creativity while studying in the classes as well as by sharing knowledge, skills and experiences on a regular basis. It is essential since it has a great positive impact on the children in terms of their future goals and expectations (Martelli, 2014).
At the same time, customer expectations are addressed at the benefits of using the features of the computer lab in the education setting, which includes the benefits of using the conventional computer technologies. It is important to support children with more value in terms of their professional development based on the use of computer science and information technologies. It also reflects the support of children in terms of their future personal and professional development. Thus, the use of the computer lab involves the application of computer science with respect to their needs. In fact, it uses fewer colors to guarantee the aesthetical aspects of educating these children. At the same time, the colorful floor helps children in accommodating to the educational process corresponding to the use of computer science. The computer lab is also decorated with a great number of stickers and tables, including the use of wallpaper displays, to compensate for the less colorful design of the premises. As a result, it helps children focus on their studying during the computer science classes, which improves their productivity by means of learning the science of computer technologies in a more effective way (Chin & Trimble, 2014).
Simultaneously, the design of the chess class helps children improve their performance in the daily activities of the Jimjam Kids Center, which is important for the formation of their logical thinking. Thus, the children learn to play chess by gaining skills on how to adapt more effectively in their social setting. It also refers to helping children to become more successful in both their personal and professional life through the development of cognitive skills while playing chess. Overall the expectations of the target customers is that the Jimjam Kids Center will provide their children with more value and benefits while educating them based on the higher goals, logical and critical thinking. The purpose is to enhance their skills by helping them improve themselves at the Jimjams Kids Center. In fact, playing chess provides a wonderful opportunity for the children to develop their brain power more effectively. At the same time, the customer expectations are also to deliver the maximum benefits to the children by means of the “smart” math classes, which could be achieved by helping children to develop their skills in the context of the mathematics-related disciplines. The idea is to help the children learn and apply the knowledge gained in mathematics (Thomas, Smith & Diez, 2013).
For this reason, the premises of the smart math classes are also decorated with many colors in order to inspire the children to develop their creativity. It is also one more place that addresses the expectations of the target customers in terms of its colorful atmosphere that is used to teach children how to apply logic considering the mathematical concepts. As a result, it helps children to enjoy their time with more effective time being at the smart math classes. Such an approach to the process of educating children helps them learn how to solve problems by applying various mathematical models. It is considered to be challenging since the children enjoy their time during the smart math classes. Altogether, both learning and teaching approaches help children to become more responsible and ready to the personal and professional challenges in life. It is managed through the application of all the gained knowledge and experience, skills and talents gained at the smart math classes. Overall, it is enhanced with the creation of the more entertaining way to educate children with multiple activities that put both children and their parents away from the thinking by having more time for rest (Rajasekar & Beh, 2013).
The Value Proposition of the Jimjams Kids Center
Overall, this project is special since it offers services that help parents and their children achieve physical, social and psychological objectives. The idea is to help the children benefit based on the improvements of the design elements that are created to provide the best solutions of safety and care. This involves taking advantage of the unique interior design that helps children satisfy their needs by offering both before and after-school care in the safety premises for the classes. In this case, the value proposition could be addressed with respect to the benefits of all the classes such as the playing area, painting and reading zone, computer lab, chess class, and smart math classes. Overall, the Jimjams Kids Center provides the children with the interior design that satisfies the key needs of children of different ages while they are at the Jimjams Kids Center (Janardhan, 2011).
The value proposition also refers to the creation of the interior design that satisfies the children’s needs based on both the studying and learning processes. The goal is to obtain the best education practices of children at the Jimjams Kids Center across the playing area, painting and reading zone, computer lab, chess class, and smart math classes. At the same time, the value proposition corresponds to the ability to meet the needs of children in terms of creating the learning and studying atmosphere in the Jimjams Kids Center due to the special interior and exterior design of premises. It is also important to acknowledge that the design is managed in the colors that allow children to take advantage of the design elements while they complete various tasks, which is achieved in the most effective way (Zamora & Fajardo, 2013).
It also makes sense to acknowledge that the creation of the favorable atmosphere is important for managing the high level of communication between children and educators or their parents as a result of sufficient studying and learning practices at the Jimjams Kids Center. As a result, the installments of the interior and exterior design elements have a positive impact on the interaction with children while they are at the Jimjams Kids Center (Rajasekar & Beh, 2013).
In addition, the design elements help both children and their parents establish a greater adaptability of parents to the constantly changing nature of their children. These positive results are achieved due to the ability of the Jimjams Kids Center to help working parents by taking care of their children in the most beneficial way. It also corresponds to the ability of the Jimjams Kids Center to take care of children of different ages, starting from four until twelve years-old. In other words, the value proposition of the Jimjams Kids Center corresponds to the ability to take care of children while their parents are at work without the loss of quality in both raising and educating children in the playing area, painting and reading zone, computer lab, chess class, and smart math classes at the Jimjams Kids Center (OECD, 2011).