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Over past years, tourism has been an intensive information activity that has been extremely changed by technology mostly by a vast network of networks. However one major outcome is the difference of traveler’s mannerism. Hence it is quite hard to know, attract and keep customers in the online market and also to issue knowledge to consumers understanding is becoming a critical success factor. The main objective of this is to know the factors that cause travelers to mainly use the internet for travel planning and how they relate. However, the main outcome of these researches is a causal model of e-tourism usage.


E-tourism being one among the world’s highest priority industries has the benefit of economic result on the world and on the local level. Tourism and its products have made tourism a wide business (Castells, 2003). During the past years there was difference in technology, the aim of information describes the benefits of information technology applications under tourism. The vast networks of networks have been found out by researchers to be the most influential technology that change traveler’s behavior. Research has been carried out and found out that people who use internet are approximate 960 million moreover information technology has improved the travel service in flexibility and quality. Currently websites are changed into information technology in order for visitors to get information and book travelling online. The most necessary and required website should be in a position to give accurate and be in a position to be easily accessed and be in a position to communicate with customers. 

Hence it is important for web evaluation since it aid us to find out whether the website is getting its aim and information for their users using their site. Researchers have carried out a research and found out that by evaluating on a commercial Hong Kong based theme park you have to open on its website since it is one of the world’s most popular amusement parks.

2. Qualitative Approach

2.1 Web Evaluation Elements and Recommendations

Information communication technologies have made differences in the vast tourism industry rapidly. Hence tourism needs a diverse range of information and results to support offered by developing multimedia. Tourism has been found to have a major part in different countries like (Buhalis, 2004) for the Greek economy. The intention of this research is to diffuse the result of Information Communication Technologies and the internet mostly for the coming age’s competitiveness of the medium-sized Tourism Enterprises. Small Medium- Sized Tourism Enterprises finds out the cases related to e-Tourism developments and finds out the level of tourism using the internet and e-commerce.

Hence web evaluation is currently divided into eight different elements which address the web presence. The most essential part of this approach is to find out the quality through the website’s technical performance and its accessibility.

2.1.1 Visibility

It is good when the website chosen is linked and connected to search engines, scientist have shown that all internet users approximately 95% use search engines (Brian, 2003). The site should appear always on the first page of the search engine. The search engine is in a position to navigate most of the content from the site.

Search engine is in a position to navigate most of the content from the site.


Ensure that there are no mistakes

Include key phrases in the content of the website

2.1.2 Design

Design as a process can take many forms depending on the object being designed and the person’s participating. Also it is a process of giving form to an idea which it could be a plan or description of a thing. A good design should include the use of good colors, images and flash browsers are consistent to navigate and the external links are available and in a position to load.

2.1.3 Navigation

During the past years the level of e-tourism development varies between regions and continents. There are no websites that display faster search engines on the page to make selections without returning back to homepage. Major opportunities and challenges have emerged and need to be addressed by all industry players.


Use a navigation system where the user can see where he is at the moment

Link only to other pages with close relationship

2.1.4 Content

Well designed and user adaptable e-commerce websites improve business promotion as they attract more visitors though many factors affects website success, much has been written about design of websites regarding human engineering, user interface, business and usability perspectives. Internet is the easiest distribution channel and the most cost effective method to reach customers around the globe. The text used should be easy to understand and presented in a very detailed manner

2.1.5 Accessibility

A certain hardware and software is required to view the website however, the faster internet connection is required.

2.2 Technologies used

Technologies for developing Web 2.0-enabled web sites

For any organization to come up with an effective Web 2.0 enabled web site, there are technologies to be employed. It is upon the Systems analyst and programmers to make sure that these technologies are integrated in their web site. These technologies are described in the next paragraphs.


Asynchronous JavaScript and XML, AJAX, is a new technology of developing Web applications. It provides the user a rich interface, which is more interactive. Unlike Web 2.0 where a web page had to be resent to fetch data from a server, AJAX will only send a small portion of the Web page to get the data required. All these happen behind the scene thus enabling the page to be loaded in high speed. This feature greatly improves download speed of most web pages (Shuen, 2008). With our consulting business model, it will have a great improvement because our online users will appreciate the speed of our web site. This feature has improved the search speed of search companies like Google and Yahoo. When a user types some text on the search bar, there will be some autosuggestions popping on the screen. This is AJAX in place. With this on our system, especially our small search application, more users will be drawn to our Web site thus bringing more clients. The start-stop-start nature of fetching contents from the server is eliminated with AJAX.


This is a technology that enables applications to be deployed on the Internet on different platforms. With different development companies coming up with different tools it is imperative that these technologies blend with the ones already in place.

Google Web Toolkit (GWT)

This is a technology that is used to develop and debug AJAX applications. For our Web site to be fully Web 2.0 enable, it will require the use of AJAX. This technology, AJAX, is developed with JavaScript which lacks modularity and thus makes sharing, testing and reusing AJAX components difficult and fragile. There is the need of this technology to make sure that developers can develop their applications using Java development tools of their choice. They will translate the application to JavaScript and HTML for deployment. GWT offers the flexibility of writing AJAX in a mix of technologies.

Web 2.0 tools

The availability of various tools for creating blogs, wikis and social networks has made Web 2.0 to be easily deployed in companies.

Blog software

There are different tools available for setting up a blogging system within an organization. Movable type software is a proprietary blog publishing system that requires the user to install it on their machine. It has features such as comments, categories, themes, and trackbacks.

The second blog software is word press software. Unlike Movable type this is a blog hosting provider. It is an online system which lets users create and manage their own blogs without requiring technical knowledge. The advantage of this is that users don’t need to register in order to use it. Users can post comments without having to pay.

Wiki engine

A company planning to use wikis on their sites will have options to choose their engines from. Wikis are used to manage content within the Web site. There are two commonly used wiki engines which are TWiki and MediaWiki. These engines use relational database system to manage data. They are open source engines. There are other commercial wiki engines commonly used I the market today which include MoinMoin, PmWiki, Socialtext, and JotSpot.

Existing scenario

There are a number of companies which are already benefiting from Web 2.0. The most well known is Google company. Google is a search engine that is commonly used today (Candace, 2009).  It is the employment of Web 2.0 that has made Google the top search engine in the world today (Casarez et al, 2008). It has AJAX enabled on its search bar where as a user types some text on the search bar, the AJAX functionality will search through the server behind the scene without having to resend the entire page. This makes it a desirable feature to give it high preference for most users. It also has a functionality whereby it pays blog sites that allow them to place adverts in them (Candace, 2009). If an advert or link is clicked in these blogs, Google will pay the site using the Adsense system. This feature employs the use of blogging.

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