More than any other factor, therefore, McDonald’s success is attributable to the revolution in family values that has transformed China. Furthermore, the localization process depends heavily upon children: In Hong Kong, McDonald’s did not make the transition from foreign import to local institut... ->

To continue, there are many mythical beliefs that associate leadership with an advanced position in society. It supposes that leadership begins with a capital “L, ” and that when one is in control then this person becomes a leader regardless of the circumstances. However, leadership isn’t a pl... ->

The typical way in which the women’s movement has understood itself accords, I suggest, with a certain narrative tradition famously summarized by Lyotard in terms of grand narratives and dismissed by him as having lost credibility. Lyotard himself had identified two grand narratives of moderni... ->

Kami Corporation is a company dealing with assembly and distribution of Aiwa TVs. The company is faced with two notable problems in its operations. One of the problems is in production operations where it is faced with inadequate capacity to produce enough for the market; the company has only two pr... ->

The Chinese calendar with its cultural associations remains (though less so for young people) an important tool for promoting seasonal products and reflects attitudes with respect to the capricious climate. For instance, McDonald’s gave away ‘lucky’ red decorations; these can still be found in... ->

Television is the main vehicle for advertising, with all the provinces, autonomous regions and municipalities and a great many large and medium-sized cities having their own television stations penetrating to every corner of the country. There are now 3,000 television stations, though most have limi... ->